About Us

Located in the most vibrant city in the world, Allure Diamond Inc. has its store and showroom right off of 5th Avenue, in the center of New York's Diamond District. We have been in the wholesale diamond business for over 30 years and this long-standing connection allows us to satisfy your every need.

Custom Designed JewelryWe are a diamond house, and we have one of the largest inventories of ideal Russian mined and cut stones. Since we deal directly with the greatest diamond suppliers in the world, Allure guarantees only no-conflict diamonds.

At Allure, you can still find that personal shopping experience, without all the increased pressure selling that is so common in the District today.  When you walk into a congenial atmosphere, and have someone guide you through the process of acquiring that distinct piece you desire, it makes the experience simple and pleasant.  As reviewed by the 47th street Business Improvement District's Zagat Survey, Allure is "...arguably the best-looking store in the Diamond District, featuring private viewing rooms. Offering one of the largest GIA-certified diamond inventories at the lowest prices available. Here a savvy customer can select any shape diamond, set it into exquisite in-stock mounting or have anything designed and crafted..."

One of the unique things our clients enjoy is that our work is done in-house.  This cuts out the unnecessary tasks that often come with obtaining or creating your custom piece of jewelry.  We specialize in handmade and custom jewelry, and our customers have the opportunity to speak face to face with the person who will be crafting their unique design. When you know you can get that engagement ring, bracelet, or earrings, done in one place and to completion, by someone who has a familiarity with you and your preference, you can be confident that it will be perfect.

This family business will make you feel like a part of our family, treating you with honesty and care.  We are confident that your encounter with us will be of the utmost satisfaction, because our primary goal is to make every experience a rewarding one.